Trying to get the attention of bidders can sometimes be tricky. With social media blasting consumers with ads and posts, it can be hard to get relevant information to your bidders including advertising your auctions.
How can you make your Facebook posts stand out from the crowd and get noticed?
In a great article by SocialMediaToday, recently mentioned in the NAA Auction E-News, Andrew Hutchinson discusses just this. Will including certain words in your posts lead to higher reach on Facebook?
In this article, Andrew talks about the algorithm used to get relevant, important information to the top of your Facebook news feed. Certain words, phrases, and interactions with the post can increase your chances of leading a potential bidders Facebook feed.
Don’t get lost in photos of artisanal lunches or the ramblings of your second cousin (twice removed) who uses Facebook as their soap box. Do your research and find keywords that will make your post of relevance to your target audience.
