Always Continue Learning
11 August, 2016 – 8:34 am
“Education is the ability to listen to almost anything without losing your temper or your self-confidence.” – Robert Frost I think at one point in time we all believe we are an expert about one specific thing, like how to tie the perfect knot or how to determine a perfect wine. This can sometimes lead […]
Keywords in your Facebook posts
21 June, 2016 – 8:14 am
Trying to get the attention of bidders can sometimes be tricky. With social media blasting consumers with ads and posts, it can be hard to get relevant information to your bidders including advertising your auctions. How can you make your Facebook posts stand out from the crowd and get noticed? In a great article by SocialMediaToday, […]
Auction Marketing Innovation
28 October, 2015 – 9:35 am
Much of the rest of the world is turning online, so why would the auction industry be any different? More and more you see live auctions turn into online auctions to reach an even greater audience. With this comes setting up websites, creating online auction platforms, really creating your own online brand and making your […]
Showcasing your Auction Sales
22 September, 2015 – 10:02 am
Clear, concise, and organized. That’s how you as an auctioneer should present your upcoming auction sales. You want potential bidders to easily view your upcoming sales, from the time and location of your auction to your bidder platform links to online bidding, you want to make the process of getting bidders to your sales quick […]
A picture is worth a thousand words….
16 September, 2015 – 11:55 am
….or a couple at least! In a previous post, we discussed the importance of photos when advertising for an auction sale. Clear, bright and relevant photos are key to a successful advertising campaign. Photos allow a preview as to what will be sold, as well as the quality and condition of the home, land, estate items, […]
What’s in a colour?
9 September, 2015 – 10:33 am
Apparently, a lot. As auctioneers you’re portraying a brand, what you’re selling, who you’re selling to, and what you stand for. Whether it’s honestly, loyalty, trust or just getting the job done well, your brand is who you are. It’s hard to go back and change your brand once it’s created, so getting it right […]
Defining your skills – 5 keys to a great voice
20 August, 2015 – 8:47 am
Young, old, rookie or veteran, auctioneers can always learn something new in the auction industry to keep their business fresh and motivating. In a very competitive industry, it’s imperative to engage your bidders and to give your clients confidence in your ability to sell. After a full day of auctioneering, even in your last hour […]
Tips for Global Auction Guide Advertising
6 August, 2015 – 8:15 am
Online advertising auction sales is becoming a key component to the success of an auction. Knowing how to properly use these resources is very important in properly promoting your sales. Below are just some helpful tips on how to properly post your auction sales on GlobalAuctionGuide.com and FarmAuctionGuide.com as efficiently as possible. 1) PDFs are not […]
Feeding your Auction Sales
30 June, 2015 – 10:02 am
In our previous blog post, we focused on our WordPress Plugin making it easy for you to C.O.P.E. copy once, publish everywhere, shown here. Global Auction Guide has gone one step further to make it even easier for you to share your auction information. With our industry partners we receive feeds of your sale information, […]
COPE. Create once, publish everywhere.
29 June, 2015 – 1:42 pm
As auction advertising becomes more common online it can be a bit overwhelming, especially trying to organize all your advertising sites while being busy with auctions! Global Auction Guide has made it easy for you to COPE, Create Once Publish Everywhere, with our WordPress Plugin. Log onto your Global Auction Guide account and download the WP Plugin […]
